There are, so it seems, quite a few places around the globe with a wide variety of colored soils. This village is one of those. You can do a lot with soil (except photographing it) but one of the things my wife Yvonne is presently undertaking and the beginning is very promising. She found a way of binding and fixating soil particles in a natural way with plant material. She shapes it and combined with sterling silver and Swarovsky gems a new range of jewelry is since recently for sale in The Little Gem in Hermanus. This trial she needs for marketing purposes. This kind of jewelry is new and there is no market reference. The Little Gem attracts people of all nationalities and walks of life which makes it an excellent place for this trial. Besides this all are the owners of this shop very knowledgable. Until so far we learned that South Africans are not interested (seemingly) in products made in their own country but people from overseas seems to love it. In 4 to 6 months Yvonne hopes to have a good impression of the market and can she start with online sales via different channels.
2 thoughts on “Colored Earth”
Its too normal for South Africans to actually like :). I’m from Zim and you could do a lot with these for an overseas market.
I’m afraid it’s more complicated. Sometimes I (and I’m not alone) have the feeling that it has more to do with a negative self-reflection of many South Africans of different walks of life. Maybe it’s historically grounded (boycott Apartheids regime); I don’t know and I don’t intend to go into that discussion. What I do experience (after almost 12 yrs in this magnificent challenging country) is that there is a tendency of choosing for ‘Made Abroad’ instead of ‘Proudly Made in South Africa’. That applies for a wide product range and it has nothing to do with pricing or design although you have to bear in mind that South Africans have a rather conservative taste in comparison with countries in Europe and America (nothing wrong with that BTW)