Entering the international market (an attempt)

Although my selfie was shown on Times Square in New York (24 July 2014) and work of me was shown in a group exhibition in the LAC in Los Angeles in January of this year plus that I’m represented by Saatchi I haven’t done much on my own marketing (yes I’m good in marketing others). Time to change but slowly. Curiously enough I never had an official exhibition in my country of residence; South Africa. Yes I was invited a few times but paying 50 to 70 percent commission on sales (plus investment in promotion) in the big ‘Art Hubs’ (J’burg, Franschhoek, Cape Town) witheld me. Co-incidentally I met Iwan Trollip of the Baardskeerdersbos Art Gallery (only 40 km drive) and he invited me to participate in the Baardskeerdersbos Art Route  1 and 2 October. I’ll have to decorate a whole room in the gallery and I’m glad to do so (Iwan is extreme modest in his share of sales). He also advised me to look more into the international market. I’m doing some research now and made a first step by joining a community (primary based in Europe and Canada) of artists and galleries (only 1 from South Africa) and, surprise, surprise …. within one week two serious enquiries from galleries …. Keeping my thumbs crossed.

In the meantime, surprise, surprise… Via the BBos-poster (see below) I got an invitation from one of the major art galleries in South Africa in a rural part of the Western Cape for a solo exhibition in 2017 and their commission is not only reasonable but they also put effort on promotion on a multinational scale.

Baardskeerdersbos Art Route; the finishing touch

Me and Yvonne participated in the Baardskeerdersbos Art Route 17-18 October. We did well. Unfortunately we hardly had time to look into the work of other artists. Anyway I made a brief selection of pictures and processed these my way.

 

The Baardskeerdersbos Art Route

Today we ‘did’, as last year, the Baardskeersdersbos Art Route; an event organised by all residing artists of Baardskeerdersbos; a hamlet somewhere in nowhere in the Overberg region of the Western Cape, South Africa. There are 14 artists living is this place but they invited colleagues from elsewhere to co-participate so we lost count of the total number of artists. We did not intend to see them all anyway for that would have been too much. We were impressed by some of the works of photographer Kali van der Merwe (especially the insects) and surprised by work of ‘guest artist’ Leli Hoch. The sculptures of Niel Jonker (see one of the pictures) we knew already but work (paintings) of Amanda Jephson was new for us. Liz van de Berg we met before and this artist makes an art form of fresh fish, i.e. she inks them for an imprint on paper.

Baardskeerdersbos is out of the ordinary; even the landscape is different or is it me?

The ‘Baardskeerdersbos’ Art Route

Today we visited 4 of the 19 participating artists of the Baardskeerdersbos Art Route. Baardskeerdersbos is a small hamlet somewhere in nowhere in the Overberg in the Western Cape, South Africa. This artist community organizes annually the Art Route attracting visitors of all walks of life and from all over. The pictured sculptures are the work of ‘multi-disciplinary’ artist Niel Jonker.

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