Photographing jewelry (finalizing) 2

A few days ago I posted about the ‘branding’ of Yvonne’s (my wife) jewelry or jewellery (for the Americanos). I’m not a graphical designer but one of our neighbors is. I was stuck with the header; in fact it was a point of sophisticated discussion (no plates broken, etc.) between me and my client. So our neighbor came in and she was first of all amazed of the collection. For people from outside South Africa like us, it’s sometimes difficult to understand that South Africans in general are not great believers in the products developed and made in their own country… With her advise we changed a few minor things. First of all a better readable (Geneva instead of Chalkduster) lettertype for the footer. But the major issue, the header, needed a bit more upgrading. We enlarged the two text lines (full width) and added some soil in the background. Next we brightened up the name Dhunga. Yes; we are all Happy now. The entire concept of the layout etc. was done in Photoshop CS6

brochure-text brochure-earrings

Photographing jewelry (finalizing)

Recently I posted about my first trial to set up a brochure for Yvonne’s jewelry business. In the meantime I’ve been working on it on an almost daily basis and at the end this labor is bearing some fruit (she is giving her approving nods… 🙂 ).

Here two pictures to start with. This weekend I’ll make some more based on the same basic layout.

brochure-funeka1 brochure-earrings

Photographing jewelry (first serious trial)

Yvonne (my wife) creates jewelry with earth, Swarovsky gems and sterling silver. You’ll be surprised to see the wide variety of soil colors; from sandy white and red to even purple and blue all from within 100 km.  She bonds the earth with plant material and honestly, you can drop those pieces on a concrete floor without damaging them. The bonding process took over 2 years to develop and is tested in diverse (sometimes simulated) climatic conditions.

Until so far the objects are selling well via one shop in nearby Hermanus but there is some overseas interest. End of next month they will be presented at an exhibition in Rio de Janeiro (Brasil) and … uh…. “Herman, my agent needs some photo’s …. “, etc. etc. And so today I started with my first trial. In consent with my ‘client’ ( 🙂 ) I choose for a black background for this seems to emphasize the earth colors. The assembling below is far from perfect but at least it provides the general idea. I’ve looked into many photo-presentations of jewelry and most are pictured against a white (whitish) or light colored background. That was one of the reasons to distinguish with a dark colored background. Black turned out to be the best. Now we have to play a bit and make some serious good shots of the different pieces; some of the used images were made some time ago with a snapshooter…..

background-jewelry2

Dhunga Earthworks Jewelry 'Made in Stanford'

This is just a first trial; more Trial & Error to follow.

Yvonne developed a way of binding earth particles in a natural environmental way. Combined with Sterling Silver and Swarovsky gems Yvonne creates jewelry under the ‘brand’ Dhunga Earthworks. And it’s selling (wholesale and retail via The Little Gem in Hermanus). Dhunga is Nepalese for Rock.

In due time she wants to market the jewelry via selected outlets on a global scale. But first she is busy with the creation of a new line of bracelets and necklaces. Prices of the different items vary from USA 50.00 to USD 300.00.

Packaging is ‘green’ and made of cotton and corrugated cardboard.

DhungatrialWEB

Dhunga Earthworks Jewelry ‘Made in Stanford’

This is just a first trial; more Trial & Error to follow.

Yvonne developed a way of binding earth particles in a natural environmental way. Combined with Sterling Silver and Swarovsky gems Yvonne creates jewelry under the ‘brand’ Dhunga Earthworks. And it’s selling (wholesale and retail via The Little Gem in Hermanus). Dhunga is Nepalese for Rock.

In due time she wants to market the jewelry via selected outlets on a global scale. But first she is busy with the creation of a new line of bracelets and necklaces. Prices of the different items vary from USA 50.00 to USD 300.00.

Packaging is ‘green’ and made of cotton and corrugated cardboard.

DhungatrialWEB