My Rant ……

Now I going to rant ( 😉 ):


Dutch always say it with flowers....
Dutch always say it with flowers….

I don’t mind competition (keeps me alert, etc.) and the ‘official’ SAFREA-rates (see below) are a little bit overdone. But what I locally notice is that some freelancers are working for less than R 200.00 (EURO 16.00) PER DAY just to get a job and most of the time they deliver real poor quality. I can’t blame them that there are such a lousy squeezing clients around but I do put question marks at severely undercutting reasonable rates, not refusing a job and above all their lack of self-respect to do a job to their best abilities.
Here are the SAFREA-rates for photography:


(Disclaimer: these rates are representative of editorial, photojournalist and the below-the- line Safrea/freelance photographers, not of established agency advertising photographers)
Products, packshots:
• R1200-R1500 per hour
• R4500-R5500 per half day
• R8000-R11000 per full day
Interiors, architectural, portraits:
• R850-R1200 per hour
• R4000-R5000 per half day
• R7000-R9000 per full day
Commissioned Advertorial/Editorial
(not magazine-offered rates)
• R750-1200 per hour
• R3500 per half day
• R5000-R7000 per full day
Event Photography:
• R650-R750 per hour
• R3000–R3500 per half day
• R5000-R6000 per full day
Post-production and retouching:
• R250-R450 per hour
• R2 per Mb (Dropbox/ftp rate)
NOTE: There are differences in the business models of photographers who charge on an hourly/daily basis as per the above rates and those who charge according to formulas derived from a business costing methodology, which includes a full cost analysis such as lifecycle depreciation of equipment.